Aspen Marketing Services, a privately held marketing services agency, acquired the operatingassets of Newgen Results Corp., a provider of multi-channel customer-relationship management (顧客關係管理) software systems for auto dealerships and auto makers.
"This acquisition creates unparalleled scale in automotive CRM," says Patrick O'Rahilly. Aspen's CEO. "As a former autodealer, I understatid the importance of consistent, timely and personal communication. Knowing and understanding your customer increases loyalty, retention and profitability."The purchased assets and related customer contracts will become part of Aspen effective immediately.
Bob Kurilko. previously Newgen'svice president-marketing and operations,becomes executive vice president and general manager of the new operating unit at Aspen. As a result of the transaction. Aspen says it will acquire relationships with more than 1,800 auto dealerships, and expand the company's multi-channel offerings,including inbound and outbound call centers,pre-recorded messaging, e-mail anddirect-mail solutions.The Newgen transaction comes on the heels of West Chicago, IL-based Aspen in July purchasing the Townsend Agency, adigital and relationship marketing firm.
Source: WARD'S DeaierBusiness December 2007
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